Description:
After the success of the previous editions, distributed in thousands of copies all over the world, the book is now available in a further enriched and more detailed version (16 new pages). It is the only publication in the world describing the most important sixty years of espresso coffee, through the analysis of the technical and even the stylistic development of coffee bar machines.
Enrico Maltonis book goes back in time to the historical date of November 1901, which marks the birth of the first patented Bezzera model in Milan, the first Italian espresso machine. From that moment onwards, going through the pages of Espresso made in Italy 1901-1962, the reader can follow the development of coffee bar machines, step by step, from the early examples, true brass and copper sculptures enriched with Art Nouveau and Art Decò fashion decorations, to the coffee machines which have marked the union between design and industrial production in the Fifties. These high-value pieces of art are all marked by the big names of Italian design: Giò Ponti, Bruno Munari, Enzo Mari, Achille e Piergiacomo Castiglioni and Marco Zanuso.
Even if you don t particularly like coffee and its fascinating industry, you can't resist the charm of the coffee machines depicted from the Art Nouveau Victoria Arduino model of 1910 to the classic-style Gaggia of 1948 (the first lever machine), including the coffee machine produced by La Pavoni trademark and designed by Gio Ponti (one of the first horizontally-positioned boiler espresso machines, of which a few examples still remain in the world), the Cimbali Gran Luce model of 1958 (inspired by American juke-box design), and finally, the Faema Marte model of 1952, which draws inspiration from the American Cadillac and Buick cars of those years.
In addition to the marvellous images and photos of different coffee machines (the new edition includes over 200 photos), mostly property of Mr. Maltonis long-established private collection, the reader can appreciate vintage patents and wonderful coffee ads from the old days. In this third edition, you will find unique material, never published before such as the first Gaggia advertisement on how to prepare coffee cream, dating back to the Forties, and a curious page from La Domenica del Corriere, the Italian newspaper of the Fifties, where the explosion of a coffee machine in a bar is reported together with the customers scare and shock.
Mr Maltoni's long-established collection is today housed in new premises in Binasco, just South of Milan, and adjacent to the factories of the Cimbali brand. The museum is well worth a visit and more details can be found on
www.mumac-espresso.com
More information about the collection:
www.espressomadeinitaly.com/en/index.asp
Product information:
Paperback (28.0 x 21.2 x 1.6 cm)
Size: 160 pages
3rd edition (2008), Editions Collezione Maltoni
Language: Italian / English
